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Gisele's Controversial Underwear Ad Campaign Slammed By Brazilian Government

Posted on Fri Sep 30, 2011 04:00 PM PDT

Gisele Bündchen is in hot water -- her native Brazil is not amused over her sexy new lingerie commercial!

The world's highest paid supermodel has recently been scolded by government officials. They pulled the plug on her "naturally beautiful" underwear commercial for the brand Hope because they feel it's too for provocative for TV.

In the commercials, Bündchen parades around in lingerie while trying to seduce an angry on-screen hubby who's mad at her for crashing his car, maxing out his credit card and inviting her mom to stay with them.

The voiceover exclaims: "You're a Brazilian woman -- use your charm" and it reportedly caused several Brazilian viewers to complain. "The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking," Brazil's secretariat said in a statement to The Guardian.


Hope lingerie's president Sandra Chayo responded to the negative press by claiming the company "never intended to come across as sexist...Gisele can testify that all of the situations shown in the campaign are jokes about daily life ... in no way should they be taken as being depreciative of the feminine figure. It would be absurd for us, who make a living off the preferences of women, to do anything to devalue our main consumer."

Do you think Gisele's undie add is too hot for TV?



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