Avril Lavigne To Launch Her Own Perfume
Posted on Thu Jun 5, 2008 11:47 AM PDT

Avril Lavigne ALavigne051408_01.jpg LOS ANGELES, California (X17online) - Canadian singer Avril Lavigne has just signed a deal with Procter & Gamble to launch her own perfume, according to Women's Wear Daily.

Lavigne said she is very pleased "to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone."

Heike Hindenlang, the global marketing director for Procter & Gamble Prestige Products, said, "Young teenage girls really aspire to Avril and love everything about her...We think we can reach out to new consumers with her scents."

Lavigne's perfume should be available by mid-2009.

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