Pineapple Express Sets A New Record
Posted on Thu Aug 7, 2008 10:30 AM PDT

LOS ANGELES, California (X17online) - Judd Apatow's latest comedy, Pineapple Express earned $12.1 million on Wednesday, making it the highest opening Wednesday for the month of August. Sisterhood of the Traveling Pants 2 also opened on Wednesday, hoping to take advantage of children still being out of school, and to avoid the drop in moviegoers due to Friday night's telecast of the Olympics Opening Ceremony, according to Variety.

Pineapple Express goes up against The Dark Knight this weekend, which has earned a total of $410.7 million domestically. According to The Hollywood Reporter, Pineapple Express could potentially earn as much as $30 million this weekend, and over $40 million in its first five days of release, which is enough to win the weekend box office, as The Dark Knight is unlikely to reach $25 million in its fourth weekend.