Lauren Conrad Launches New Fashion Line
Posted on Wed Apr 22, 2009 09:40 AM PDT

LaurenFashion200.jpgLOS ANGELES, California (X17online) - Lauren Conrad is trying once again to make in the fashion industry, this time launching a lower priced line that will be available at Kohl's stores.

Lauren tells the Us magazine that her new collection, called LC Lauren Conrad "is a California chic line. It is a little more casual. They are basically trying to take that California style and make it accessible everywhere."

And it looks like the reality TV star is getting a little more realistic in her price range too - the apparel will run from $20 to $60 per piece.

On her decision to put the brakes on the pricier line and focus on a more economical clothing collection, Lauren said, "It was just kind of a battle I had because I wanted to do a higher-end line - I wanted to do a contemporary line - but I was also very aware that the reason I was able to do it at such a young age was because of fans that have supported the show and have supported me."