Alma Awards 2010 Cancelled
Posted on Thu Nov 18, 2010 09:31 AM PDT

alma150.jpgLOS ANGELES, California (X17online) - The ALMA Awards, honoring the positive portrayals of Latinos in the entertainment field, have been cancelled for this year.

National Council of La Raza Vice President Delia de la Vara released the following statement, "Unfortunately, we’re not doing the [ALMA’s] this year."

De la Vara tells Latina.com:

    “We heard there was interest from other broadcasters to carry the ALMA Awards and we started to pursue that. We’re working toward a 2011 fall broadcast of the show during Hispanic Heritage Month. That's the right time to showcase the stories about the contributions that Latinos are making in television, film, music and sports."

As for whether Eva Longoria's divorce had anything to do with the cancellation, De La Vara adds:

    “Eva’s been part of our core team on the production for the Alma's, so she will be a part of the awards as she has been for the past 4 years. Our title sponsor Pepsico is also going to be moving forward with us because they have a long-term commitment in support of the Alma Awards."

The Alma Awards were created in 1995.

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