Walt Disney Co. Quietly Launches Disney Movies Online
Posted on Tue Nov 16, 2010 12:18 PM PDT

Courtesy: Disney
LOS ANGELES, California (X17online) - Walt Disney Co. has launched Disney Movies Online, a service that allows consumers to buy and watch various Disney and Pixar films online.

The site quietly debuted in May, and is still a "work in progress" according to the site's homepage. The site was originally created to be a bridge to steer Disney’s mainstream consumers from buying DVDs to purchasing Disney movies on the internet.

Surprisingly, Disney still isn’t promoting the site, but the Web addresses' "Magic Code" is inserted on a sleave inside most Disney/Pixar DVDs and Blu-ray discs.