Oprah Winfrey's First OWN Network Ad Features Voice Of Black Eyed Peas' Will.i.am
Posted on Fri Dec 3, 2010 09:48 AM PDT

Oprah121107_09_200.jpgNEW YORK, NEW YORK, (X17online) - Oprah Winfrey's first major promotion spot for the launch of her new OWN Network will premiere in theaters across the country starting today.

The song featured in the background of the new promo is actually a bonus track on the new Black Eyed Peas album The Beginning featuring the voice of Will.i.am.

The entertainer created the song especially for Oprah after he spoke with OWN CEO Lisa Erspamer who was looking for a theme song for Your OWN Show: Oprah’s Search for the Next TV Star.

The theater ad is only part of a multimillion-dollar campaign that will also expand to billboards, including one in Times Square and one on the Sunset Strip, TV, print ads, radio and the Internet, according to The New York Times.

OWN: The Oprah Winfrey Network is set to launch Jan. 1.