Oprah Winfrey's OWN Network Ratings Show Promising Start
Posted on Mon Jan 3, 2011 03:01 PM PDT

oprahwinfreypt2050710_01_200.jpgLOS ANGELES, California (X17online) - OWN: Oprah Winfrey Network premiered well over the New Year's holiday weekend, earning one million viewers in it's first night of primetime.

OWN's second day drew a primetime average of 822,000 viewers, a 18% drop from premiere night, but it was a dramatic improvement over Discovery Health which OWN replaced.

The most watched program was the two-hour debut of Season 25: Oprah Behind the Scenes, which follows the final season of Oprah's daytime talk show. The episode premiered with 1.2 million viewers on Jan.1. Behind the Scenes propelled OWN to third place in the time period among all cable networks in women ages 25-54.

Surprisingly, the most hyped new OWN series, Oprah Presents Master Class was the lowest-rated program with the first episode featuring Jay-Z averaging a mere 602,000 viewers.

OWN is now available in 67% of U.S. homes and 80% of cable homes.