Oscar Envelope Gets A Makeover
Posted on Thu Feb 17, 2011 08:18 AM PDT

79-academy_awards_poster200.jpgLOS ANGELES, California (X17online) - After 70 years with the same design, the Oscar's winners' envelope is getting a makeover. This year, the Academy of Motion Picture Arts and Sciences is replacing the plain white envelope with a custom-designed keepsake envelope and announcement card which also shows up better on TV screens.

Steve Bass, the production designer for this year's show, says of the new design:

    "The idea of the envelope was created by the Oscars, so this really is THE envelope. It made so much sense to heighten the visual experience of what the envelope is."

The envelope is designed by Marc Friedland, and it boasts iridescent gold paper which is watermarked with little images of the Oscar. It is also lined with shiny red paper that is embossed with gold Oscars.

The winner's name will appear on a heavy piece of lacquered red paper inside, with the category listed on the back. The envelope will be sealed with a red sticker with two strips of red ribbon hanging from it. The new envelope also opens quickly and the card inside slides out smoothly, to prevent tears and damage during the award announcement.

The 83rd Academy Awards is set to air February 27.