Louis Vuitton Presses Hangover 2 Lawsuit
Posted on Tue Apr 10, 2012 10:30 AM PDT

hangoverlouisvuitton200.jpg LOS ANGELES, California (X17online) - French fashion house Louis Vuitton is standing by their decision to sue Warner Bros. for infringing on their trademark, after the studio featured a knockoff handbag in the film The Hangover II.

Two weeks ago, a New York judge granted a judgement victory to Louis Vuitton in a case against Hyundai, whose commercial featured one second of a basketball that closely resembled the trademark flower symbol and brown background. The court ruling proved to LV that it should be able to go forward with its claims against Warner Bros.

"As Judge Castel recently ruled in Louis Vuitton v. Hyundai, Louis Vuitton's 'aggressive' enforcement of its trademark rights and prompt action against those who misuse its trademarks are necessary concomitants of its exclusive rights in the brand," the French company says in a court filing.

In mid-March, Warner Bros. responded to the lawsuit by asserting that it had the First Amendment right to feature trademarks and real life references to brands without the consent of the owners, and that if blame needed to be placed, it should be the responsibility of the company that actually produced the knockoff bag.

Louis Vuitton maintains that the presence of knockoff bags and "tarnishment" of the brand is both harmful and illegal, thus they stand by their allegations and will proceed with the case.