LOS ANGELES, California (X17online) - Lindsay Lohan has been asked to join fashion house Emanuel Ungaro as an artistic advisor.

WWD reports that her first collection with the label will debut in Paris on October 4th.

The decision to hire Lindsay seems like a publicity-motivated one. Mounir Moufarrige, Ungaro’s chief executive officer, told the mag, "I think the noise level around Lindsay will be very, very big.”

But Lindsay sees this as an opportunity to flex her fashion chops (she already designs a line of leggings, 6126) and take the label to a "younger place."

“When I’m involved in a project, I give my all to it,” Lindsay said. “I’ve always played a big part in what I wear, the costumes. Clothing is something that’s so expressive in so many ways...To be in a position where I’m working with a fashion house in Paris sets it apart from every other celebrity brand.”

Lindsay will likely be walking the runway at the close of the Paris show along with chief designer, Estrella Archs.

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