Networks To Battle Over Rights To Broadcast Primetime Emmys
Posted on Wed Jun 9, 2010 12:15 PM PDT

emmy200.jpgLOS ANGELES, California (X17online) - As of June 1, the four major networks are now at war to snag the rights to broadcast the Emmys, however an increase in the licensing fee is causing some controversy.

Currently, the annual fee is $7.5 million, and that doesn't count $3 million more spent on ads and marketing.

This year's show airs on Aug. 29 on NBC, but if a deal isn't made by then, the rights will go to the Academy of Television Arts & Sciences. ATAS can then solicit bids from cable networks.

The 2010 broadcast will end an eight-year deal in which each of the four networks have had the opportunity to air the Emmys twice. In comparison, ABC reportedly pays around $50 million to air the Academy Awards. However, the Oscars are known to attract three times more viewers than the Emmys.