Penthouse Founder Bob Guccione Dies
Posted on Thu Oct 21, 2010 09:10 AM PDT

bob-guccione-dead200.jpgLOS ANGELES, California (X17online) - The creator of Penthouse magazine Bob Guccione has died Wednesday due to lung cancer at Specialty Hospital in Plano, Texas.

The 79-year-old former publisher created the more revealing Penthouse magazine in 1965 to give Hugh Hefner's Playboy some healthy competition. He was also responsible for giving Anna Wintour her first job as a fashion editor for his magazine Viva.

Bob Guccione resigned from Penthouse in 2003.

Courtesy: Charlie Rose Show