Music Executive Steve Stoute Slams Grammys And NARAS
Posted on Mon Feb 21, 2011 09:08 AM PDT

grammys200.jpgNEW YORK, New York (X17online) - Steve Stoute, a hip hop insider and music executive, has sent a letter to the National Academy of Recording Arts and Sciences claiming the Grammys has become a "series of hypocrisies and contradictions."

The following was written by Stoute and appeared in the New York Times:

    "Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture.

    My being a music fan has left me with an even greater and deeper sense of dismay -- so much so that I feel compelled to write this letter. Where I think that the Grammys fail stems from two key sources: (1) over-zealousness to produce a popular show that is at odds with its own system of voting and (2) fundamental disrespect of cultural shifts as being viable and artistic."

Stoute, who is a supporter of Eminem and Kanye West, added:

    "We must acknowledge the massive cultural impact of Eminem and Kanye West and how their music is shaping, influencing and defining the voice of a generation. How is it that Justin Bieber, an artist that defines what it means to be a modern artist, did not win Best New Artist?

    While these very artists that the public acknowledges as being worthy of their money and fandom are snubbed year after year at the Grammys, the awards show has absolutely no qualms in inviting these same artists to perform. Interesting that the Grammys understands cultural relevance when it comes to using Eminem's, Kayne West's or Justin Bieber's name in the billing [but not when giving out awards].

    What truly inspired the writing of this letter was that this most recent show fed my suspicions. As the show was coming to a close and just prior to presenting the award for Album of the Year, Arcade Fire performed 'Month of May' only to, surprise, win the category and, in a moment of sheer coincidence, happened to be prepared to perform 'Ready to Start.' Does the Grammys intentionally use artists for their celebrity, popularity and cultural appeal when they already know the winners and then program a show against this expectation?

    And I imagine that next year there will be another televised super-close-up of an astonished front-runner as they come to the realization before a national audience... that he or she was used. You are being called to task at this very moment, NARAS.

NARAS has not responded.

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