Warner Bros. Offers Dark Knight, And Inception Downloads Through Apple Apps
Posted on Wed Feb 16, 2011 11:37 AM PDT

appleitunes200.jpgNEW YORK, New York (X17online) - Warner Bros. is planning to boost online movie sales on Apple mobile devices in 35 countries, including in 23 that don't offer them through iTunes, starting with two Christopher Nolan-directed blockbusters, according to the LA Times.

Wednesday the studio will launch so-called "app editions" of Inception and The Dark Knight and consumers with iPhones, iPads or an iPod touch can download the app for free which includes the first five minutes of the movies along with games, trivia, and other material.

Thomas Gewecke, president of digital distribution for Warner Bros., revealed:

    "We think this is an innovative way to build a global footprint on devices that are optimized for video viewing."

The full movie download costs $9.99 for Dark Knight and $11.99 for Inception in the U.S. This new venture allows Warner Bros. to sell movie downloads in a number of markets, including China and Russia, but also Greece, Hungary, Portugal and the Czech Republic, without having to wait for Apple to launch a full digital movie store.

Apple

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