Viral Video Promoting Limitless Is Viewed By More Than One Million
Posted on Fri Mar 18, 2011 11:57 AM PDT

limitless200.jpgNEW YORK, NY (X17online) - A viral video promoting the movie Limitless has been viewed by more than 1.4 million people ... and that was before the movie's official release.

The viral video was created by Thinkmodo, and shows a man trying to hack into all the video screens in Times Square with his iPhone. On one of the large video screens in the background, the trailer for Limitless is playing.

An executive from Relativity Media told the NY Times:

    “We’re pushing the engagement of an idea which leads you then to the product. It just is a whole new mind-set where you don’t have to wrap everything up in a bow and if you don’t, people are going to be a lot more interested in you and what you’re selling and what your message is.”

Check out the viral video below: