Kate Moss Billboard Collapses In London, Sends Pedestrians To Hospital
Posted on Thu Mar 8, 2012 09:51 AM PDT

AnZkKGfCMAATTtL_200.jpg LOS ANGELES, California (X17online) - Four pedestrians were hospitalized yesterday after a Kate Moss billboard collapsed on them in London. The Mango clothing ad featuring the British supermodel was displayed in one of London's busiest shopping districts, Oxford Street.

Three women and a man were hurt in the incident, one of which sustained a back injury while the rest sustained minor injuries. The victims were walking by the sign when it came loose and fell directly on them.

Five men tried to prop up the billboard after the accident, and luckily authorities believed nobody else was trapped under the signage, which was being used as a makeshift storefront.

"Three fire engines, four fire rescue units and around 40 firefighters [were] at the scene. The police and London Ambulance Service [were] also at the scene," a spokesman for the London Fire Brigade said in a statement.

The faulty Mango ad was shot by famed fashion photographer Terry Richardson.