Simon Cowell's Britain's Got Talent Shifts Schedule For The Voice UK
Posted on Thu Apr 12, 2012 09:45 AM PDT

scowell032611_05_200.jpgLOS ANGELES, California (x17online) - Simon Cowell's show Britain's Got Talent is set to broadcast at a later time to avoid overlapping with their rival show, The Voice UK.

Starting April 21, BGT will air a half hour later than usual, 10 minutes after The Voice UK ends.

The Voice UK's ratings have been on the rise recently, with data suggesting that the 20 minute overlapping period (The Voice, 7-8:20pm; BGT, 8-9:20pm) is the main cause for the spike. With the schedule change, the ITV talent show hopes to regain its top spot.

“At its peak, 11.9 million people watched Britain’s Got Talent this weekend; the highest recorded audience figure on any channel so far this month,” an ITV spokesperson said. “By moving to 20:30 BST, we are ensuring that as many people as possible have the opportunity to watch the show in full.”