The Disney Channel To Ban Junk Food Ads
Posted on Wed Jun 6, 2012 11:35 AM PDT

Logo_Disney_Channel_200.jpgLOS ANGELES, California (x17online) - The Disney Channel is looking to turn a healthier leaf as the network announced yesterday that it will ban ads for sugar and fat-laden products during kids TV programs including those on Disney Junior and ABC's Saturday morning cartoons.

The move won't start until 2015 and experts predict that the potential loss of advertisers won't hurt their bottom line. Disney Channel makes $1 billion a year on affiliate fees but doesn't sell advertising.

In related news, Disney chairman and CEO Robert Iger and first lady Michelle Obama announced Disney's "Magic of Healthy Living," a set of guidelines for foods that will receive the "Mickey Check" seal of approval if standards are met.

The initiative comes as a Centers for Disease Control survey revealed that nearly a quarter of American kids ages 6 to 11 are obese.