That's how marketing folks would describe Alli Sims' marketing of her forthcoming album, anyway - when we ran into the ex-sisstant last night outside of Opera, we had more questions about her album by the time she left than we did before she showed up! (And once again, Alli demonstrated her desire to be taken seriously as an artist as she refused to answer any questions about her former employer, Britney Spears. Way to keep the focus on yourself, Alli!)