No, this is not a joke. See for yourself:

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Rumer and Wal-Mart? I can't think of a better pairing!

A super-hot, not-at-all-airbrushed Rumer Willis joins the likes of Kristin Cavallari, Pete Wentz and Wilmer Valderrama in the new summer ad campaign for Op, a young men's clothing brand to be sold exclusively at Wal-Mart.

Hey, Rumer takes whatever job she can get!