Kanye West bekayne.jpg Kanye West is pretty well known for taking himself super-seriously - but his latest line of ads are an Absolut laugh riot!

The rapper has been appearing on a series of hilarious ads for "Be Kanye Tablets", a product which promises to "unleash the superstar within". As it turns out, the ads are simply part of a larger contribution by 'Ye to an advertising campaign for Absolut vodka, titled "In an Absolut World" - but that hasn't stopped more than half a million people from logging onto BeKanyeNow.com for more information!

What do you think of the campaign? Personally, we think it's hilarious - especially with 'Ye playing along so eagerly!