Is Blonde The New Black?

First Jessica Alba, then Lindsay and Britney, and now Kim Kardashian? Why have so many starlets decided to go blonde lately!?

Of course, Jess and Lilo had to dye their hair for movie roles, but Britney could have kept her brunette weave locks, and Kim K. has always had rich brown hair, so we were stunned when we saw her step out at the Teen Choice Awards last night with this lighter 'do!

We already got a sneak peek at this look back in April when Kim rocked some fake blonde tresses for a few days, but this new hue is definitely permanent! So the question is, can Kim rock this look, or should she go back to her roots? And what about the other starlets who have taken the plunge into a tub of bleach?