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Lindsay Lohan is adding "artistic advisor" to her resume - the actress has begun consulting with Emanuel Ungaro's new chief designer on a new line that will debut in Paris on October 4th.

WWD reports that the decision to hire Lindsay seems like a publicity-motivated one. Mounir Moufarrige, Ungaro’s chief executive officer, told the mag, "I think the noise level around Lindsay will be very, very big.”

The noise level is ear-splitting! But is that the kind of publicity Ungaro really wants?

But Lindsay seems unfazed by the admission that Ungaro is using her to sell tickets to the show. She this as an opportunity to flex her fashion chops (she already designs a line of leggings, 6126) and take the label to a "younger place."

“When I’m involved in a project, I give my all to it,” Lindsay said. “I’ve always played a big part in what I wear, the costumes. Clothing is something that’s so expressive in so many ways...To be in a position where I’m working with a fashion house in Paris sets it apart from every other celebrity brand.”

The mag also reports that Lindsay's duties on the job are to oversee everything the chief designer, Estrella Archs, is doing. "Different generations have different ideas,” she told the mag, perhaps hinting at a generational power struggle.

Whether it's a publicity stunt or not, Lindsay has been successful with her recent fashion and cosmetics endeavors, and we'll definitely be interested to see what her influence is on Ungaro!