AT&T Cancels Tiger Woods Sponsorship
Posted on Thu Dec 31st, 2009 1:44pm PDT By X17 Staff
AT&T has canceled its contract with golfer Tiger Woods after the cheating scandal that broke just after Thanksgiving has tarnished his image.
The phone company hasn't used Woods' image extensively in advertising, but he did feature the AT&T logo on his golf bag. The deal has been described as a "multi-year" agreement signed earlier this year.
Tiger has hosted the AT&T National PGA Tour event since it started in 2007. The company didn't say whether they would continue to sponsor the summer event given Woods' indefinite break from pro golf.
Gilette and Accenture have already dropped Tiger as a spokesperson for their companies, while TAG Heuer stated recently the watchmaker would scale down the golfer's presence in their ads.
More bad news, Tiger!
The phone company hasn't used Woods' image extensively in advertising, but he did feature the AT&T logo on his golf bag. The deal has been described as a "multi-year" agreement signed earlier this year.
Tiger has hosted the AT&T National PGA Tour event since it started in 2007. The company didn't say whether they would continue to sponsor the summer event given Woods' indefinite break from pro golf.
Gilette and Accenture have already dropped Tiger as a spokesperson for their companies, while TAG Heuer stated recently the watchmaker would scale down the golfer's presence in their ads.