Tiger Woods' most high-profile endorser, Nike, has said that they plan on sticking with Woods during this difficult time.

In a statement, Nike said "Tiger has been part of Nike for more than a decade. He is the best golfer in the world and one of the greatest athletes of his era. We look forward to his return to golf. He and his family have Nike's full support."

Of course, unlike his deals with Gatorade, Gillette and Tag Heuer, Tiger is a partner in Nike, he gets a cut from the sales of Nike Golf apparel, footwear, golf equipment and golf balls in addition to his estimated $20 million a year contract.

But the fallout from Woods' various affairs has just begun. It remains to be seen how much it costs him both personally and professionally.