First celebs fly commercial, now P. Diddy shills for Sean John on The Home Shopping Network?

I guess his new I Am King fragrance isn't doing as well as he'd hoped, cuz Diddy took the Cindy Crawford and Cher infomercial route on the channel, where he pulled out some sales gems like "This is not a celebrity fragrance. This is a designer luxury fragrance," said Diddy. "I went into the fragrance lab and designed this to a particular taste level. I have a very sensitive nose."

What's next, Mariah Carey shopping at Wal-Mart?