Jessica Simpson Launches Denim Line To Fit Her Booty

The girl has curves! And she's not afraid of 'em.

Jessica Simpson has gone from pop star to reality star to country star, but she also has a very successful line of handbags and shoes - estimated to have earned $450 million!

Now J. Simp is launching a denim line, partnering with Jones Apparel Group and Camuto Group to create Jessica Simpson Jeanswear, which will be part of the Jessica Simpson Collection.

Jess has this to say: "Because I live in denim, the fit was the most important. A girl's booty needs to look good!"

Agreed! That being said, the last time we saw Jess in jeans - pic to the right! - was on December 2nd in NYC and, well, we couldn't even see her booty!

Hopefully the clothing line will show off her curves in the best way possible!