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The time has come to rally! Those poor out-of-towners visiting La La Land hoping to snap a pic of the famous Hollywood sign...

Cahuenga Park is for sale - with an asking price of $11.7 mil - and the San Francisco-based Trust for Public Land only has until April 14th to raise the remaining $5.5 mil needed to save the day. Otherwise, the area will be bombarded with big new houses obscuring the view of the sign AND blocking trails.

Boo to this! Hopefully preservationists (who cloaked the 45-foot letters with "Save The Peak") will win out against the developers. The sign needs to stay!