Talk about milking it for all it's worth! And it's not "Lindsay Lohan," mind you, just "Lindsay." Because there's really only one Lindsay in the world right?

Lindsay is suing E-Trade for $100 million for using her "name and characterization" in their Super Bowl commercial, which featured talking babies, and one seemingly promiscuous, "milkaholic" baby named Lindsay.

The ad shows a baby boy videochatting with his girlfriend, apologizing for not calling her the night before. The baby girl asks, "And that milkaholic Lindsay wasn't over?" and two seconds later baby Lindsay pops her head into the frame and says, "Milk a what?"

Lohan's attorney, Stephanie Ovadia argues that the actress has the same single-name recognition as Oprah or Madonna, and she released the following statement:

    "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."


In addition to the $100 million ($50 million in exemplary damages and $50 million in compensatory damages), Ovadia wants an injunction to force the ad off the air.

Chris Brown, a spokesman for Grey Group, who produced the ad, defends it saying, "just used a popular baby name that happened to be the name of someone on the account team."

Think Lindsay will get something out of this?