nyc red carpet casio 2010 singer posing

Last night Ke$ha attended and performed at the Casio Shock The World event at The Manhattan Center in NYC, and the pop star has just been announced as one of the new brand ambassadors for Casio. K money will be the face of the company's Baby-G ladies watches, and she will also will design two timepieces for them.

Ke$ha has also debuted her new music vid for "Take It Off," and if you liked her blue lipstick in the pic above, there's plenty of color in this hot mess of a video!