gagascent.jpg Lady Gaga has signed a long-term licensing deal with Coty Inc. to create fragrances under her name, reports WWD.

Coty Beauty division's senior vice president of global marketing Stephen Mormoris says the agreement was finalized last week and the first women's scent is expected to launch in spring 2012.

Mormoris added that Lady Gaga is “a fascinating cultural force” who is capable of "electrifying the market," and with all the little monsters out there, this sounds like it will be a big success.