Actor, activist and playboy George Clooney got serious with a trip to Sudan to call attention to the growing problems plaguing the already war-torn nation.

"It doesn't matter what I believe, because obviously I'm an actor," Clooney humbly told the Today Show. "The Secretary of State said it's a ticking time bomb. The CIA said this is the next genocide if we're not careful – it is the biggest risk. The president has said as much."

Clooney is lending his star power to try to raise as much awareness to this issue as he can. "Everyone acknowledges that this is what is going to take place if someone doesn't moderate and mediate. … I'm just trying to say it as loud as possible."

George is still hopeful that there's a chance to stop it before it gets out of control. "I think it can be stopped," he said. "We stopped [the Darfur conflict] in 2005 with diplomacy. We didn't stop it with soldiers. So, yes, if we get involved now, we have a shot."

Clooney is definitely a hunk with a heart!