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Nivea has announced that Rihanna will be the spokesmodel for their "100 Years Skincare For Life" campaign, and the cosmetics company will serve as a sponsor of Rihanna’s world tour, which kicks off in May. Rihanna ditched her clothes and most of her makeup for this sexy photo, and we can't wait to see more glamour shots of the R&B starlet!

Nivea board member Markus Pinger said, “Over the past 100 years, Nivea has been an iconic skincare brand across the world that is built on the trust of our consumers. We are excited to have Rihanna supporting us in our celebration and building a new generation of fans."