Jake Pavelka The Bachelor Millions of Milkshakes milkshakes cooking t shirt jeans autographs apron drink milk

Jake Pavelka stopped by the Westfield Culver City shopping mall over the weekend to launch his own milkshake at Millions of Milkshakes - with 50% of proceeds benefiting the American Red Cross, "supporting those who have been impacted by the earthquake and tsunami in Japan."

Nice to see the former Bachelor using his celebrity "power" for a good cause!

Meanwhile, Pavelka's ex Vienna Girardi is currently dating former Bachelorette contestant Kasey Kahl, who had the phrase "guard and protect your heart" tattooed on his wrist.