Eddie Cibrian Bares His Sexy Chest For New Fragrance Campaign

Charisma

Eddie Cibrian is giving the world a look at what LeAnn Rimes gets to see every morning. Certainly a nice body to wake up to!

The Playboy Club actor is shirtless and in bed for Charisma's new campaign promoting their new bath and bedding products. Previous Charisma models include Gabriel Aubry and Sex and the City's Jason Lewis.

During the West Hollywood shoot, Cibrian said, "Being half naked is incredibly uncomfortable especially with everyone around watching you." Hmm ... while he's on the beach with wifey LeAnn Rimes wearing pretty much the same thing, he seems awfully comfortable to us.

Regardless, Mr. Cibrian is one piece of eye candy we can't resist! See more of his sexy spread ... after the jump.