Beyonce dress perfume pregnant heels baby gown singer

Where'd the baby bump go?!

After proudly showing off her growing belly for weeks, you could barely tell that Beyoncé was pregnant when she made an appearance at Macy's Herald Square in NYC Thursday to launch her new perfume, Pulse.

She shined on the black carpet in a white maxi dress with an embellished halter neckline. And how cool is that fringed detail?

As for the pregnancy ... the 30-year-old singer can't stop gushing about it! “It’s been great. I feel great. I feel very empowered and I feel the happiest I’ve ever been in my life,” she told ET Canada.

Congrats, B!