pattinson-230-dior-12-mil.jpgWell, Brad Pitt is the face of Chanel No. 5, so why not?

Rob Pattinson has reportedly signed a 3-year, $12 million deal with Christian Dior.

"Rob likes the brand," a source tells E! News, and according to the site, the Twilight hunk will star in a series of print and video ad campaigns.

A-listers like Jude Law, Charlize Theron and Natalie Portman have all endorsed Dior fragrances, so it's speculated that the 26-year-old actor could be the new face of Dior Homme.

Can't wait to get a peek at Rob's first ad!