He knows the way to make us swoon!

A sneak peek of Justin Bieber's new fragrance ad for The Key was released today, and to say it's quite suggestive is an understatement!

In the clip, the pop star enters a hotel and is given a key, then the camera flashes to a Selena Gomez look-a-like sleeping in bed clutching the identical key in her hand as The Biebs makes his way to her room!

The video is set to his upcoming single "Heartbreaker", and we have no doubt Beliebers everywhere are going to fall victim to JB's seduction!