Justin Bieber Lends His Good Looks To New Adidas Sneaker Campaign

They couldn't have picked a hotter face of the brand!

Justin Bieber stars in the new NEO spring/summer 2013 shoe collection campaign for Adidas, and the pop superstar looks super sexy as he lounges in the footwear and strums the guitar.

The "Boyfriend" singer is so busy these days, we are surprised he had the time to pose for the athletic company!

The Canadian heartthrob is currently wrapping up his Believe tour in Asia, which is set to come to an end in October. The Grammy winner will have performed over 150 shows in Latin America, North America and Australia.

On top of all that, Selena Gomez's former beau has been writing new music, and has plans to release a movie based on his tour next year.

"October thru New Years is gonna get interesting #newmusic #believemovie #believetour #more," he tweeted to his 44 million fans.

When is he going to have time for romance with all these projects?!