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Kim Kardashian has reportedly dumped longtime publicist Jill Fritzo for PR superstar Ina Treciokas, who represents Sarah Jessica Parker, Woody Harrelson, Owen Wilson, Liev Schreiber and Justin Theroux. (Fun fact: Treciokas' firm, Slate PR, also reps Jennifer Aniston.)

A source tells the New York Post, "Kim wants to set herself apart from the Kardashian p.r. machine, and Kanye West advised her to build her own team." Oh yeah? So Kanye is behind this then?

Fritzo continues to represent the rest of the Kardashians, which also makes us wonder how momager Kris Jenner feels about the move. Is she next on the chopping block? After having Kanye on her show last month, we find that hard to believe, but you know what they say about fake media friends!