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Doesn't he understand that this is a big no-no?!

Simon Cowell and pregnant girlfriend Lauren Silverman ran errands around Beverly Hills over the weekend, and the music mogul seemed to have no problem lighting up around his unborn fetus.

You would think his baby mama would put her foot down, but apparently not!

Despite being a little careless, the X-Factor head hauncho thinks he's going to make a great parent.

"I'm not brilliant with babies. I never know what to do. but [once he's older] I think I'll be a good dad in terms of advice. And then I'll get to do all the things I want to do, like go to Disneyland or Universal Studios, teach him how to drive - I love all that," he recently told Parade magazine.

Put down the cancer sticks, Mr. Cowell!