Rob Pattinson Reveals He Wanted To Sex Up His Dior Homme Fragrance Ad

The Wall Street Journal

Robert Pattinson's sexy Romain Gavras–directed commercial for Dior Homme caused quite a stir when it popped up last fall on the internet, and with the ad spot set to make its American television debut during the Olympics this February, we're sure the Twilight hunk will be making the news again!

So what does Rob think of the racy clip? "I like trying to do ambitious things," he tells the Wall Street Journal, adding that combining a high fashion ad with Gavras's "violent and visceral" approach was his idea. "That's what got me really enthusiastic about the campaign, that [Dior] wasn't shying away from anything," he continued. Hmm, did he pick the hot model to fool around with too?

So has his spokesmodel status changed the grungy-hot actor? "I was a brush-your-teeth-and-have-a-shower kind of guy. I can't tell if it's because of my association with Dior or because I'm older, but I've started moisturizing," he says. "It's been a quite profound change in my life."

Speaking of changes, he wouldn't talk about his split from Kristen Stewart, but he did open up about his upcoming flick, Maps to the Stars, a "darkly comedic Hollywood satire ghost story," according R Pattz. "This year, I'm trying to see what my niche is."

We're guessing this means no more campy vampire films...