Is that a fat suit or an inflatable one?

Chris Martin appears to be tackling the topic of body image issues as the Coldplay frontman plays a portly janitor in the music video for their single True Love.

Gwyneth Paltrow's ex is also joined by Pompeii star Jessica Lucas as she portrays his soulmate in a similar fat suit in the video directed by Jonas Åkerlund.

With the heartfelt message shown loud and clear, wonder if this is a subtle sign pointed towards the Goopster?