Martha Stewart and Gwyneth Paltrow have had a bit of a lifestyle brand battle lately, but as far as we can see, Martha has emerged as the victor every time the ladies have an exchange. And her latest jab at the Oscar winner has us rolling on the floor and grabbing our sides, because we doubt Gwynnie will EVER find a way to top this!

In case you needed a run down of their history, about a year ago, Bloomberg TV asked Stewart what she thought of Paltrow's Goop brand. "I haven't eaten at Gwyneth's house, and I've never seen how she lives," Martha said. "But if she is authentic, all the better. I mean, I certainly hope she is. She really wants to be part of the lifestyle business. [She] has a book on the best-seller list. She must be doing something right. She's a charming, pretty person who has a feeling for lifestyle. She wants to be a lifestyle arbiter. Fine. Good. I think I started this whole category of lifestyle."

But then last month Net-a-Porter had a chat with M. Stew, and she was a bit less kind. "[Paltrow] just needs to be quiet," she said. "She's a movie star. If she were confident in her acting, she wouldn't be trying to be Martha Stewart." Burn! And after that, Paltrow finally commented on Stewart's remarks and told Real Simple, "No one has ever said anything bad about me before, so I'm shocked and devastated. I'll try to recover. If I'm really honest, I'm so psyched that she sees [Goop] as competition. I really am."

So what's the latest? Check out page 116 of the November issue of Martha Stewart Living, in which she talks "conscious coupling" between the "perfect marriage" of crust and filling:


There's NO WAY this made it in Martha's mag without her approving of it, and giving how much negative attention Gwynnie got for her "conscious uncoupling" from estranged hubby Chris Martin this year, this has to sting even more. Point Martha!