We've always thought Calvin Harris was a stud, but after seeing him wearing nothing but a pair of Emporio Armani nut-huggers, we're even more in love with the Scottish DJ! Justin Bieber's Calvin Klein ads were pretty hot and we love the David Beckham Armani ads of yesteryear -- but we actually think these are the hottest ones we've seen to date!

"Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy," Armani said in a statement. "He isn’t a model by nature, and this creates a more sincere and engaging bond with the public."

"It’s incredible to be working with Mr. Armani and his team at Emporio Armani,” Calvin added. “I feel an affinity to the brand ethos and have been a long time admirer of their designs.”

Rita Ora must be kicking herself right about now...