Hey, it caught our attention!

Khloe Kardashian hit the gym in L.A. this morning for her daily workout, and we noticed that she was strategically carrying a straighter from the Kardashian hair care line. She must have known we were gonna be there to photograph her, and what better way to get a little press for your product!

The reality star has another money making endeavor, too! The E! starlet is working on a book of advice and lifestyle tips for developing "strength and true beauty" in a "culture that worships skinny," publisher Regan Arts announced Thursday. "I am so excited about sharing my philosophy on how I live and the power of strength. I hope to be an inspiration to readers everywhere on how they can create their own true strength and beauty inside and out," the brunette beauty said in a statement.

We will definitely buy Khlo's book! She's our favorite Kardashian!