As dad Bruce Jenner is transitioning to a woman, his son, Brody Jenner, was spotted buying a bright red dress at the Malibu Country Mart on Friday. As we all know Bruce loves a good maxi dress -- so we have a feeling this fiery frock is for the Olympian. Love it!

During last Friday's 20/20 special, Bruce allowed Diane Sawyer into his glam room to show off his new-found fashion sense, highlighting a sexy black number. Perhaps this cherry red dress is for one of Bruce's gal parties?

The 65-year-old's style seems classy and simple -- much like the spaghetti-strap design Brody is carrying to his car. If the dress is for Bruce -- we love that Brody is supporting his dad 100% and we also love that if the dress is for Bruce, that he's embracing his femininity with the bold color. Be loud and proud, Bruce!