I Am Cait Hits Ratings Slump, Loses Half Of Its Viewers After Only One Episode
Posted on Wed Aug 5th, 2015 10:19am PDT By X17 Staff
Despite her constant media exposure (some might say OVERexposure), Caitlyn Jenner isn't quite the hit that she thought she was.
Only two episodes in, I Am Cait has already hit a ratings slump, says Entertainment Weekly.
On Tuesday, the ratings for the second episode of the reality came out -- and Sunday’s hour had only 1.3 million viewers, which was a more than 50 percent from the show’s premiere, which only received 2.7 million viewers, already a far cry from the 17 million people who watched the Olympic champ's Diane Sawyer interview in April.
While her acceptance speech at the ESPY Awards was a rousing success garnering 7.7 million viewers, it appears as though though that fan fare doesn't translate to viewer gold. Out of the 2.7 million viewers who watched the premiere, 1.5 of them came from the key 18-49 demographic.I Am Cait is certainly not a total failure -- but it's not a success by any means.
The E! reality show chronicles Caitlyn's life as a trans woman and spokesperson, and follows the Olympian as she jumps over her new hurdles living as a personality in the public eye. New episodes of I Am Cait air on E! Sundays at 8pm. Â