She's following the Kardashian formula!

Caitlyn Jenner is the new face of H&M Sport, the transgender reality star announced on Twitter yesterday. "Backstage with @hm! So proud to be part of their inspiring #HMSport campaign #MoreIsComing #StayTuned," she wrote on her social media account.

So how did Cait score the lucrative deal?

"We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible — in sports, and in life," a spokesperson for the brand explained.

Not only did the I Am Cait score this gig, but she also has an upcoming collaboration with MAC cosmetics. Get it girl!